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Content Marketing

The Role of Content Marketing in SEO Strategy

Content marketing is a superb way to improve your website ranking and generate more leads. It is also an effective tool for generating engagement with your customers, and building faith in your brand. A well-planned content strategy can help you stay constant and focused on your purposes. Read on for some more useful tips and ideas!

Content Marketing

Content Marketing

Content marketing is any type of messaging that encourages people to engage with your brand and move closer to becoming a customer. It can be blog posts, images, videos, and more. Understanding your audience’s challenges, needs, and interests is important to create content that adds value and speaks to them directly.

Creating content that resonates with your target audience is one of the most effective ways to boost your search engine rankings. However, this is only possible if your content is relevant to the search terms people use to find your business. SEO strategists use keyword research to identify potential search terms that will reach your ideal audience.

Then, they incorporate these keywords into your content strategy. They also consider the length of your content, as long, boring articles can contribute to a high bounce rate and hurt your SERP ranking. A good example of effective content marketing is the GE ‘InstaWalk’ campaign. The company teamed up with six Instagram influencers and several superfans to host a walking challenge around the globe. The resulting video has more than 5 million views.

Another effective example is the RafflePress online giveaway, which generated more than 1 million pageviews in just five days with its content marketing campaign. To get the most out of your content marketing, track engagement through SEO tools like Ahrefs or Semrush. This will help you identify which types of content are most successful at attracting qualified traffic and driving conversions.

Keyword Research

Keyword Research

To ensure that a piece of content is search engine-friendly, it must contain the right keywords in its title and throughout the body. This process is called keyword research. A good way to find suitable keywords is by analyzing competitor content and examining the terms their audience uses in searches.

It can be done with free tools like Google’s Keyword Planner or some of the paid tools such as Ahrefs, Moz or SEMRush. Content marketing can be difficult to master, but it can also be incredibly rewarding. When done correctly, a business can build relationships with its audience and create loyal customers that recommend the company to friends and family.

Content marketing is creating and distributing relevant, useful content—like podcasts, blogs, social media posts, white papers, videos, and emails —to current and potential customers. When done well, it establishes a brand as an expert in the industry and encourages customers to buy from the business.

It also helps businesses generate leads by attracting people digging for the services and products they offer. A good example is VW’s 2014 “Game Day” commercial, which was viewed 18 million times on YouTube. The company’s content strategy helped attract people searching for a fun game to play at home, generating more leads than they would have had without this ad.

On-Page Optimization for Content Marketing

On-Page Optimization for Content Marketing

Developing a comprehensive content marketing strategy isn’t enough if your website and blog don’t have on-page SEO best practices. On-page optimization is the practice of ensuring your page titles, meta descriptions, and keyword density are optimized to improve a webpage’s search engine ranking.

It also involves optimizing internal links, ensuring that the content on a page is relevant to the search query, and enhancing the user experience by including things like navigational elements such as a sitemap. So, performing on-page SEO optimization is very important to make a perfect content marketing strategy.

Link Building

Link Building

In the pre-Google days, search engines ranked results based entirely on content. But Google’s now famous PageRank algorithm changed everything — it now places greater emphasis on the number and quality of external links that point to a website, essentially ranking pages based on popularity.

You must include link-building as part of your content marketing strategy. Once you have a clear picture of your audience, you’ll need to figure out how to reach them. There are many ways to do this, including paid advertising, email outreach, and broken link building.

But the key is to always focus on quality over quantity. Business directories are another great way to promote your company online, as they often provide links to your website. However, it’s important to note that they won’t significantly impact your SEO ranking, so don’t rely solely on them.


Content marketing is important to any SEO strategy because it helps attract customers, build trust, and demonstrate your expertise. When done well, it can also drive traffic to your website and generate more leads. In this post, we elaborate on several ways to create an impactful content marketing strategy you may follow.

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